3
Countless factors come into
play
from
the
first
glim
pse
of
a
prod
uct
thro
ugh
to
its
purc
hase.
They
natu
rally
incl
ude
a neat, appealing store layout and a well-ordered assortment of goods for the respective target group. Impres
-
sions and sensory perceptions, beyond visual merchandising, also contribute to a consumer’s purchase decision
e.g. a pleasant room temperature, attractive general lighting, a nice fragrance and suitable background music.
We want to address the
technical possibilities of merchandise displays
, which form the basis for
perfect
visual merchandising with an exciting store design using attractive product displays and display
highlights. Visplay
offers an extremely wide range of modular systems based on architectural principles with
innovative ideas
and solutions for every sales interior. They can be flexibly adapted to physical features and
to many different
product assortments. Thanks to ingenious technology, they are quickly assembled and
particularly easy to handle.
All types of visual merchandising can be achieved with Visplay systems. The focus
is always on the merchandise,
and the systems remain virtually “invisible“ to the consumers. The systems
highlight the merchandise and enable
the greatest possible freedom of design to match both the retail interior
and corporate design.
W
e will be illustrating numerous visual merchandising guidelines based on 12 dif
-ferent
topics, with practical
examples and implementation possibilities. Observing these guidelines will lead to
an increase in sales and
reduce personnel costs on a long-term basis, in addition to many other positive effects.