Saab U.S.A. implemented three CRM applications from Siebel Systems’ Automotive Dealer Integration Set. In January 2002 Saab implemented Siebel Call Center for 45 employees in a new Customer Interaction Center, which combines the former customer assistance center and lead management groups. This application provides Customer Interaction Center staff with a 360-degree view of each customer, including prior service-related questions and all the marketing communication they have received.