At the root of every destination choice is the assignment of utility values to various “parts” of the destination alternative. These parts are referred to as “destination attributes” (Claxton 1989:460). The set of attributes is constructed in the tourist’s mind as a result of perceived needs and expectations derived from a given destination, constraints to be faced, and the information collected while pursuing a destination-choice process. Each attribute within this set is assigned either a positive or a negative utility value.