Village committee interviews in both villages revealed that village-level initiations had been taken to promote Yujiale tourism at Heishizui village, including organizing cleaning activities at the tourist area during tourism peak seasons and the construction of artificial fishing banks near the coast for tourists to engage in recreational fishing. There was also a clear vision for future tourism development: the Heishizui village mayor commented that more promotion would be undertaken, the village would appoint a Yujiale tourism agent to encourage collaboration among Yujiale operators and arrangements would be made for tourists to go deep sea fishing.