The free supplemental formula is more valued than the expanded food packages(Haughton than Jensen &Labbock, 2011), and EBF is not endorsed as an important health goal(Holmes et al., 2009) Jensen and Labbock(2011) argue that the rebate program from formula companies may undermine WIC's BF promotion efforts, since the more formula is consumed, the more funding is raised, enabling WIC to reach more families They also highlight that the high cost of formula may be encouraging non-WIC participants to breastfeed, thus contributing to the disparity between BF rates of WIC and non-WIC participants.