Fig. 5. The layout of the elements on-screen in Experiment 2. After (a) clicking the stimuli to specify which product was thought of as being worth more (note the numbering above the stimuli that denotes the order of value), the participants (b) specified how much they would pay for each of the stimuli in the boxes at the bottom of the screen. If the participants accidentally clicked ‘next’ before the end of the trial, they were asked to complete the task.