the competition in the online booking industry has evolved over the last decade. Travel metasearch engine (an interface that shows hotel or flight availability and pricing information from multiple sources), and Online Travel Agencies (OTAs), are becoming more popular, as travel consumers seek out one-stop shops to compare different brands, products, packages and prices early in the purchase funnel.
In over last decade, the competition in the online hotel industry has developed. There are several online travel website was established. For instance Online Travel Agencies (OTAs) and Travel metasearch engine ( that is a collaboration that present flight and accommodation availability and pricing information from diversified sources)