Heelys have an opportunity to collaborate with the musical group/brand name; One Direction. One Direction is a huge sensation in the US as well as in England. We understand that the group also has a strong global following and would like some feedback from your market. We would look to create a One Direction co-branded Heelys product to launch for Holiday.
· Please advise if One Direction is important in your market?
· important to your customer?
· Do you feel strongly about this co-brand opportunity?
· Is this a program that you will participate and stand behind?