1. Majority of the respondents (82%) revealed “quality” is the most important factor to gain customer loyalty, however, this study shows very few companies make serious efforts to
implement necessary QM methods.
2. None of the Food SMEs involved in this study implements FQM in its true form. The study found that many food SMEs limited to quality assurance methods such as HACCP, IFS and ISO and other quality management methods are less prevalent in EU food SMEs.