Versace is centred round the idea of combining a world of fashion with glamour and sexiness, known as ‘The Versace Myth’
The company “designs, manufactures, distributes and retails luxury products from haute couture to prêt-a-porter collections, jewellery and perfumes.”
Versace make a lifestyle for their customers through the products that they offer. The idea of luxury have stuck with them since the launch in 1978, and they provide a boundary-free, consistent and glamorous brand to their clients and customers.