Abstract I
Acknowledgment II
Contents III
Contents in figure IV
Chapter 1 1
1.1 History of a cooperative store in Thailand 2
1.2 History of a cooperative store in Rajamangala University of Technology Phra Nakhorn 4
1.3 The background and significance of the problem 5
1.4 Objectives 5
1.5 The hypothesis of research 5
1.6 The scope of research 6
1.7 The scope of thinking 8
1.8 The importance of study 9
1.9 The definitions 9
Chapter 2 10
2.1 The marketing mix theory 10
2.2 Consumer satisfaction theory 13
2.3 The marketing concept 14
2.4 Related research 16
Chapter 3 19
3.1 Technical research 19
3.2 Population and sample population 19
3.3 Studying data 20
Chapter 4 23
4.1General information of consumer 23
4.2 Studying information 26
Chapter 5 33
5.1
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Referent ..
Addenda ..
Questionnaire ..
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Biological of researchers ..