A communicative leadership is especially important in organizations with
values that are non-negotiable (Eriksen, 2001). Even if the principal takes part
in different processes and therefore is affected by them, there are organizational
expectations on how the leader shall contribute to these processes. Is it possible
to trace how principals contribute to the schools outcomes in the school’s
communication processes? One of the principal’s challenges is to support
teachers to improve student outcomes. What principals and teachers talk about
and how they communicate both reflect and construct what is considered
important in different processes and activities. Communication therefore also
reveals what is in focus in the organization’s everyday work.