TATA MOTORS' BUSINESS STRATEGY IN 2012 Tata Motors' Strategy in Passenger Cars Tata Motors' strategy for its passenger car division was keyed to leveraging its broad product line and concentrating on all-around value, including fuel efficiency. The company offered compact-sized Indica and mid-sized Indigo passenger cars for sales primarily in India, although the company exported passenger cars to parts of Europe and Africa The company's passenger cars were powered by 1.2-to- 1.4-liter gasoline and diesel engines, and the lineup also included the electric-powered Indica Vista. The division also produced the widely publicized Nano micro-sized car.