Its playbook provided strategic insight on how to improve on the company's 5 Ps - people, product, promotions, price, and place -- yet allow local restaurants to adapt to different environments and cultures. For example, McDonald's introduced a Bacon Roll breakfast sandwich in the United Kingdom, a premium M burger in France, and an egg, tomato,and pepper McPuff in China, Prices also varied slightly across the United States to better reflect different regional tastes