All in all, need remains the most important reason for consumers for buying things. Buying food and clothing is a real need, whereas buying crisps or snacks is not. But how can consumer resist to temptation created by advertisings? Television advertisements appeal to buy products which are neither necessary nor nutritious. What motivates the shoppers to buy these products? Most likely it is an emotional motive. They probably buy them because their children want them. We sometime buy something because the package is colorful and attractive. Knowing the reasons behind decisions to buy things and strategies the manufacturers and store managers use can help a consumer be a better shopper. He or she can become a more intelligent and rational consumer,
one who spends money more wisely.