Brand Interestingly the marketing meaning of brand is the only positive one. Therefore, the etymology may partly explain why some people are reluctant when it comes to this matter of brands and branding drugs. Drugs respond well to the brand definition of marketing. Because marketed brands are considered emotional and inspirational, they are legally registered as copyrights, a document granting exclusive right to publish and sell literary, musical, or artistic work.8 Indeed, the brand name of a drug is registered in such a manner. Further down the process, a drug/product with a brand name (and sometimes a given logo as well as a specific graphic chart) benefits from both a patent and a copyright protection (Table 2).
Medicinal product The definition of the adjective medicinal is ‘having the properties of medicine’, which means that its related noun treats, prevents, or alleviates the symptoms of disease.9 The European Parliament and the EFFPIA refers to medicinal products as (EU Directive 2004/27, 2.2 Article 1):