The World Tourism Organization confirms the good situation in which tourism is worldwide. Expanding the number of countries consider tourism as a potential source of profit and therefore the stimulus to develop this activity has increased both the number and the attraction of new destinations. If one also includes the national market entry of international players (Kim, C.; HWang, P. (992), competition intensifies it more difficult to establish a strategy to achieve a sustainable positioning companies within this complex business environment (Garcia, J.M. 1996).