Other Agencies
To Boycott or Not to Boycott?
A comprehensive review of the international tourism industry is beyond the scope of this study and tour operators in the UK, an important Western market, were selected to illustrate commercialresponses to Myanmar’s contentious politics. The original intention had been to conduct a survey of those UK tour operators selling the destination in their programmes and ABTA lists 22 operators as having ‘specialist knowledge’ of the country with additional members of the Association of Independent Tour Operators (AITO) also active there. However, only three out of 28 returned the questionnaire while travel brochures wereprovided by another two. The plan was therefore abandoned, but reference is made to the opinions of company representatives who did reply and the promotional material from this and other sources forms part of the analysis.