The desire to maintain face makes Malaysians strive for harmonious relationships.
Face can be lost by openly criticizing, insulting, or putting someone on the spot; doing something that brings shame to the group; challenging someone in authority, especially if this is done in public; showing anger at another person; refusing a request; not keeping a promise; or disagreeing with someone publicly. Conversely, face can be saved by remaining calm and courteous; discussing errors or transgression in private; speaking about problem without blaming anyone; using non-verbal communication to say “no”; and allowing the other person to get out of the situation with their pride intact.