Sales of sneakers really took off in 1984 when Miichael Jordan singned a contract to wear aNike shoe called Air Jordans the most famous sneaker ever made Even after jordan rtired from the NBA, his shioes continued to be best sellers As companies Like nike reebok and Adidas competed they changed the wey sneakers looked adding wild colors and doing away with laces sneakers begen to be produced for every sport including walking skateboarding and cross training.