Management of relationships with principal Italian and international press and monitoring of editorials;
Regular contact with the most famous international celebrities;
Organization of events in connection with, for instance, the launch of collections, the opening of new markets, or new DOS in prestigious locations;
The organization of shows (for the Valentino and Hugo Boss brands) during the fashion weeks in Paris and Milan and during special events in certain major cities (such as Shanghai, Berlin and Tokyo);
Sponsorships of cultural events (Guggenheim Museum) and sporting events (such as tennis, formula one, regattas).