Harry Schwab headed the Area office, where he served as a company vice-president. Schwab had been successful in managing KFC's South African operations where he eventually built a chain of 48 company-owned stores and 95 franchise stores. After returning to Louisville to assume the position of KFC vice-president for international franchising, he was given the added responsibility of supervising the company's Southeast Asia area. Exhibit l presents a partial map of Asian Pacific nations.