From the research of Xuehua Wanga and Zhilin Yangb, they explored the influence of brand image in countries of new economies that affect on consumers’ brand purchase intention because brand image create the brand credibility or trustworthiness by marketer use expert. For example, toothpaste use physician in advertising in order to customers trust in brand and cosmetic use celeb person who expert. So, brand image create the best brand credibility that affect increase sales.