HRM and communication skills should be brought together for strategic
advantage (Dolphin, 2005). As Argenti (1996, 80) implies, although many of internal
communications activities can be handled through human resource departments, ‘the
communication itself and the strategy for communicating these ideas must come
from communications experts in the corporate communication function’. Even more,
internal communications should be less a problem for the human resource department
and more an opportunity for everyone to work for the greater good of the whole
organization (Argenti, 1998). The idea of strategic collaboration is supported by
Buffington (2004, 34), who states that human resource department needs to ‘direct
the schedule and the substance of what has to be released, but the communications
department makes sure the language is in an appropriate style for the audience and
decides the medium it will use for delivering the information’. Ideally, both the
corporate communications and human resource departments should have someone in
charge of communications to employees