Pugh’s designs such as his famous inflated balloon garments are inspired by shape, proportion and process. He has shown at London Fashion Week as part of Fashion East and was awarded New Generation sponsorship to show in Autumn/Winter 2006. Pugh has collaborated with magazines including Arena Homme+, Self Service, CENT, i-D and Dazed & Confused. In 2004, Pugh’s ‘inflatable creatable’ installation was chosen as the sculptural centre piece for a Dazed & Confused exhibition showcasing designers including Stella McCartney, D&G and Hussein Chalayan. Pugh also regularly works with Judy Blame, who designs exclusive jewellery pieces to accompany his collections.
In 2008, Pugh received the ANDAM prize, and began to show in Paris from the S/S 2009 season. Pugh’s designs are stocked in Side by Side in Japan, Seven and Opening Ceremony in New York, and in London by Browns and Dover Street Market.