In 1973, while I was still a doctoral student, the Weyerhaeuser Company hired me as their first staff psychologist and gave me the resources to do my doctoral dissertation. Impressed by the goal setting results I had obtained with uneducated, independent loggers in the South who were paid piece rate (Latham and Kinne, 1974), they wanted to see if I could obtain similar results using goal setting with educated unionized hourly paid loggers in the West. I did (Latham and Baldes, 1975).