Money and its many applications through financial services, is a universal feature of our lives. However, the industry structure that support it varies from country to country. In absolute terms, key moderators include local physical infrastructure, such as branch/ATM network, sophistication of the buyers and sellers of financial services, and the effectiveness of regulatory institutions. The interplay among these dimensions, as well as others, directly shapes the structure of an industry and the conduct of companies within it.
The use of mobile money in developing markets differs dramatically from developed markets.
First, mobile money can operate outside the structure of the formal financial sector.
Second, mobile money is a powerful substitute for conversational alternatives.