Ethics is a component of quality to be attained only within the long-term perspective, in accord with the principles of the total quality management system. The short-term goal of "profit at any cost" carries the risk of low quality, which can result in company failure and unemployment. One cannot earn a lot within a short time by honest means! However, managers often face the dilemma of whether to give priority to profit or ethics. Their sense of social responsibility should prevail in solving this dilemma. The main goal of hotel managers is to generate profits, but only within the legal framework and bearing in mind the rule: "Never cheat the customer!". The training of hotel managers focuses mainly on economics