Political Factors
Researches have started that pricing is influenced by laws and regulations which necessitate product modifications, in compliance with health and safety standards, environmental regulations, measures systems, that may prevail in foreign markets (Theodosiou 2000). Government policies influence the legislative and economic frameworks. Perhaps the most ominous cloud from the political arena is the threat of wars. World war lll has been avoided thus far, but "smaller" wars and threats of war can have serious regional and even wider implications, especially with the nature of weapons that may be use - from nuclear to biological to chemical(Iraq).