A company can also increase its profits by becoming more
efficient. It can increase its profit margin by reducing costs. This
will allow it to pay higher dividends, improving the return
shareholders get on their investment. One of the ways BT aims to
become more efficient is by reducing its energy usage in a variety
of ways, such as increased energy efficiency in its data centres,
networks and estates to reduce the number of journeys made by
its engineers. The company is reducing its carbon footprint
mainly through energy savings and investing in renewable energy
technologies. For example, it aims to generate 25% of the
company’s UK energy needs from renewable sources by 2016.