• PR officers are generally office based but may be required to attend networking and media events as well as meetings with clients, suppliers and partner organisations.
• At an early stage, PR officers can expect to work closely with a wide variety of clients, key spokespeople and managers, often at senior level.
• The numbers of men and women working in the PR industry are roughly equal, although the number of women occupying senior positions is still significantly lower.
• The PR industry has a wide geographical spread throughout the main commercial centres in the UK, with openings often occurring in all regions. However, there is a heavy concentration in and around London.
• Dress is generally smart.
• PR professionals often need to be flexible, as they may be expected to network and socialise with clients, the media and colleagues to build and maintain relationships. Social and working life may become slightly intertwined.
• There is frequently a need to travel during the working day, and occasional overnight absences from home are required. The role may require international travel, depending on the organisation.