2.2.2. Experimental design, procedure, and materials
Participants were randomly assigned to one condition of our 2(typicality: typical vs. atypical) 2 (claim strength: strong vs. weak)design. The participants were directed to an online ‘‘product evaluations study”. In this online study, participants were first asked to take a look at three new supermarket products that were not yet available on the market and to give their opinion on each of these products.