SWOT ANALYSIS STRENGTH WEAKNESSES. Ranks highest among all chicken restaurants for its convenience and. Presence of Multinational menu variety. competitors in the market. Oldest and finest in business. e.g. High goodwill does not have any core McDonalds. Serves variety of items under singly. Imported raw material menu. rise their prime cost. Loyal customers. Faces numerous advantages of being a multinational organization e.g. economies of scale, government incentives et