Specific supplier activities that focus group participants identify as being unethical include increasing prices when there is a shortage of supply and knowingly over committing resources or production schedules. For example, Inland Steel Chairman Rob Darnall notes that, ‘‘Time after time, we’ve had to say to our customers, ‘No, we can’t do that, we can’t do everything that you want,’’’ Berry, 1995, p. 2 . Similarly, Inland resists the temptation to discontinue shipping steel to contract customers at lower prices when spot market prices rise.