Regulations dealing with wine and alcoholic beverages are among the most convolute in existence. Whereas most beverage control relates to matters of food safety and fair trade, alcohol controls also serve to produce considerable tax revenue . In addition the adverse effects of excessive consumption viewed as a curse, source of tax revenue or both, There are national standards specifying the amount (if any) of sugar, acid, water permissible. This defines alcohol strength and limits must manipulation more so than with juice beverages, where low juice levels are permissible. if properly labelled,