While outbound travel in China is still dominated by group tours, its growth is slowing when
compared to the meteoric rise of independent tourism. That slowing was exacerbated at the
end of 2013 when the Chinese government began cracking down on outbound budget tour
groups. The prices of group tours have increased, drastically reducing the cost differential
between group and individual travel.
Chinese travelers top almost every list of tourist superlatives. They are now the world’s
biggest spenders on shopping while abroad and the most numerous overseas arrivals at global
airports.
Demographic sea change is driving this: a new generation of affluent Chinese consumers has
come of age that is more global, educated, and consumption-driven than their parents. Their
habits are different, too. Instead of just shopping malls, younger independents are more
interested in the lived modern culture of their destinations
While outbound travel in China is still dominated by group tours, its growth is slowing when
compared to the meteoric rise of independent tourism. That slowing was exacerbated at the
end of 2013 when the Chinese government began cracking down on outbound budget tour
groups. The prices of group tours have increased, drastically reducing the cost differential
between group and individual travel.
Chinese travelers top almost every list of tourist superlatives. They are now the world’s
biggest spenders on shopping while abroad and the most numerous overseas arrivals at global
airports.
Demographic sea change is driving this: a new generation of affluent Chinese consumers has
come of age that is more global, educated, and consumption-driven than their parents. Their
habits are different, too. Instead of just shopping malls, younger independents are more
interested in the lived modern culture of their destinations
การแปล กรุณารอสักครู่..
