Strengths
• It has huge customer based, who are loyal with the company.
• It provides various banking and non banking financial services to the clients and also offers its products.
• It introduces the innovative products with the services and it attracts huge number of clients.
• Brand enjoys good recognition among its clientele.
• It provides the mobile banking, online banking and large retail branch to clients for their convenience.
• It offers strong internet banking to clients.
• Atari has experienced business units to carry out its business.
• It enjoys the high growth rate.
• It has reduced the cost incurred on labor.
• It works in existing distribution and sales networks.