Examination of visual messages being communicated in
electronic media
– Rhetorical Analysis of Web Sites:
1. Are graphics on the site designed to capture your
attention or distract you?
2. Are pictures or images place on the site a form of visual
persuasion? Are they designed to make you think or feel
a certain way?
3. What emotions do you feel when you look at the site?
4. Do pictures or images on the site complement and
support the text? Do they compete with the text for
attention? Do they contradict the textual message?
Rhetoric & Internet