Table 11.4 depicts some of the most successful promotional activities used through out MLB during the 1998 season. Table 1 shows other innovative MLB promotions
The proper way to use sales promotion is to design and conduct balanced and creative activities. An effective sales promotional type of activities campaign consists of the right promotional conducted at the appropriate time, appealing to the target market In this section, we briefly describe and give examples of some program activities. In developing the theme or creative component of a promotion, one needs to ask and answer a number of questions before developing an effective creative strategy Table 11.7 lists the questions to ask and indicates the reasons for asking them. Although this may seem like a function of advertising rather than promotions, it is an issue that promotional planning should address each year