Wardrobe Concept Ltd. (WCL) is a rapidly growing semi-custom cabinet maker. Their premier product line is sold through a network of regional building product distributors. Recently, WCL has developed a strategy to sell a moderate line of cabinets called the Skyline Collection that will be sold though home store chains. At a recent industry trade show, interest in the new line high and all indications point toward heavy demand for WCL products.