Customers are the one who consume goods and services offered by organizations or companies. In other words, all goods and services were provided as to fulfill the demand and the needs of consumer. Besides that, customers also are the only one who ranks the effort and measurer of the satisfaction level of the goods and services offered by the organizations or company. Without customers, the efforts of managing and operating the organizations or company will be wasted. Therefore, focus on the customer is an element to measure the total quality management of the organization or company.
McDonald’s brand mission is “to be our customers’ favorite place and way to eat”. McDonald’s operators, suppliers as well as employees cooperate to achieve customers’ need in McDonald’s unique ways. They also have the best ideas with both large scale efficiency and local style through the most dominant grouping of entrepreneurial spirit and System wide position around their Plan to Win. McDonald’s provides the customers with high quality of food and better-quality services in a friendly, hygienic and enjoyable environment at a great value as to make their customers feel good when having McDonald’s foods and beverages.
Read more: http://www.ukessays.com/essays/business/study-into-total-quality-management-of-mcdonalds-business-essay.php#ixzz37d48WS5O