As in bigger cities the creative class is mainly drawn by the possibilities (the presence of breeding places, art galleries and platforms) of the city (much the same as in other cities), the creative class in smaller cities is more connected with the city itself, its history and its social and often familiar structures. Moreover, because they do not have the product range of a bigger city, they try to create experiences themselves. The creative crowd in a smaller city is more connected to its surroundings and wishes to contribute to make something of these surroundings. The approachability of the creative class in small and medium sized cities is a very interesting advantage for policy makers and communities.