Across five studies, this research reveals that feeling powerful increases saving. This effect is
driven by the desire to maintain one’s current state. When the purpose of saving is no longer to
accumulate money, but to spend it on a status-related product, the basic effect is reversed and
those who feel powerless save more. Further, if money can no longer aid in maintaining one’s
current state, because power is already secure or because power is maintained by accumulating
an alternative resource (e.g., knowledge), the effect of feeling powerful on saving disappears.
These findings are discussed in light of their implications for research on power and saving.