Case studies in crisis communication are, as a general rule, different from those in
other fields. As Jaques (2008) notes, while most fields consider and learn from
successes, most crisis communication case studies analyze partial or complete failures,
for several reasons. Failures last longer in the public memory, their impact is
heightened by news coverage, “villains” to blame increase drama, numerous victims
prolong public memory, political or legal fallout extends media attention, and any
negative environmental impact extends the effects to multiple groups of victims
(Jaques, 2008)