In the part 1 of this assignment has discussed the core competencies of Lion Air are cost efficiency and service. Cost efficiency has manifested in many ways. Customers can benefit from cost efficiencies in terms of lower prices or more product features for the same price. The management of the cost base of an organization could also be a basis for achieving competitive advantage (Johnson, Scholes, & Whittington, 2010). Lion Air's motto "we make people fly" guide Lion Air offers the low fare to customers in order to meet the aspirations of travel. Lion Air through every kinds of strategy to reduce the cost. Cause of Lion Air continually reduces the cost, therefore Lion Air could gain the profits while offer the low fare. Lion Air also invests on the old terminal of International Airport in eastern Indonesia. The strategy aims to expand the airline's market in eastern Indonesia, and boost maintenance efficiency. Lion Air is very concern about the safety of customers. Lion Air provides Customer Lion Air Travel Insurance - an affordable and convenient way for Customer to protect their trip (www2.lionair.co.id). Lion Air is improving its flight safety standards through gradually rolling out the Required Navigation Performance (RNP) methods and the standards will built-in in all the aircraft eventually. For these strategies, customers could experience the low fare and high quality service.