Japan and China are by far the largest online travel retail markets in Asia Pacific, at US$15 billion and US$14 billion in 2013, respectively. India is the third largest market in the region, at US$7 billion in 2013
However,hotel website is the first largest online booking market share, at 65.40 percent. Whereas, OTAs and Travel metasearch engine are the second and third largest market share, at 19.50 percent and 15 percent, respectively.