Sales for MICE industry
คณะวิทยาการจัดการ
มหาวิทยาลัยเกษตรศาสตร์ วิทยาเขตศรีราชา
• Sales of MICE industry
The importance of sales for MICE industry
Sales is an integral part of the marketing process.
“The MICE industry is a people industry”
“How specific sales issues relate to the marketing activities…”
• Sales Administration
Sales administration involves the management of a sales force and the management of customers.
• Roles and Responsibilities (1)
• Provide timely follow-up on all sales leads and requires
• Maintain customer databases
• Provide quotes and contract administration
• Establish an effective liaison with other departments.
• Assist in the planning of sales calls/industry promotional events
• Develop collateral material
• Assist in the coordination of on-site or in-house groups
• Coordinate internal marketing activities
• Solve problems
• Product site inspections
• Conduct site inspections
• Outside sales staff primarily operate in the external environment- they; (1)
• Coordinate and arrange cooperative sales and marketing activities with other destination service providers
• Obtain market feedback on sales and marketing opportunities, competitive activities and client needs
• Support select public relations and publicity activities
• Conduct direct sales calls in order to educate, develop customer relationship and create sales
• The sale call;
• Pursue a commitment to but from a customer
• Obtain competitive market information
• Receive product/service feedback information
• Develop customer relationships
• Planning of Sales (1)
• Acquiring as much information as much as possible about the MICE decision maker prior to the actual sales call
• Understanding the decision maker’s particular business mix
• Planning of Sales (2)
• Gaining any possible information about the decision maker from other service providers and competitors
• Qualifying potential leads
• Making the sale appointment