Franchise Offer: Marriott International offers franchising programs that permit the use of many of their lodging brand names and systems by other hotel owners and operators. Under these programs, Marriott International generally receives an initial application fee and continuing royalty fees, which typically range from four percent to six percent of room revenues for all brands, plus two percent to three percent of food and beverage revenues for certain full-service hotels. In addition, franchisees contribute to the national marketing and advertising programs and pay fees for use of Marriott International’s centralized reservation systems.