7. In-flight entertainment
In June 2010, Qantas low-cost subsidiary Jetstar became the first airline in the world to offer the iPad for rent in a month-long trial on two routes out of Melbourne. As the pilot was a success, the airline anounced it would roll out the offer across its fleet, and after experiencing multiple delays the airline in November 2011 launched the device on trans Tasman flights, before rolling it out across domestic and short haul international services. Passengers flying longer than two hours can hire an iPad from AUD10-15 per flight, and Jetstar will initially roll out 3,000 iPads with plans to increase this number once the iPads are placed on Jetstar’s Asia network.