executives pull their own reports in minutesSummary of Benefits d to business Today, massive staff time has been returne functions, executives pull their own reports in minutes, new money is coming in from wiser commodity buy-sell deci- sions, and customers almost never call about an imperfect Here is a summary of benefits achieved through the inte- order. gration of data silos: Data menty time dropped 80 percent, making perfect orders the rule and freeing 30 staff hours weekly. up Commodity reports that took weeks are now instant and save 15 hours monthly. Marketing's wild rice reports, which had lagged by three months, are now real time. Panic calls incomplete orders dropped from monthly to on less than quarterly Sources Compiled from Microsoft (2010) and SunWest (2010).